I meet JoEllen at our local farmers market and instantly feel in love with her soaps and kind heart. After a while of me stalking her booth at the farmers market and my oldest buying up all of her watermelon soaps, she came to me wanting to refresh her branding. 

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Like many of my clients they had a business idea and wanted to hit the ground running, now with JoEllen's business growing and the demand for her soaps grew too, it was time for her brand to grow as well. 

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Together we developed her brand, her brand mission and manifesto, then onto the brand identity and finally the beautiful package design that pulled it all together. JoEllen offers a wide variety of wonderfully crafted body care items but soap is what started it all. I was so drawn to her beautiful soaps that I had to give it it's own identity. Hand drawing the soap profile with a hand drawn floral illustration symbolizing the natural ingredients in her soaps. It was also important to JoEllen to keep her brand affordable for everyone but still provide a high end feel to her soaps. We kept this in mind while sourcing package design materials and the branding elements. The love and care that she put in her soaps has defiantly turned all of her followers into a super fan.